TuneCore Launches Exclusive YouTube Music Education Hub to Empower Independent Artists
Thank you for reading this post, don't forget to subscribe!In an exciting development for independent musicians, TuneCore, a leading music distribution platform owned by Believe, has unveiled a dedicated education hub on YouTube Music. This initiative aims to empower artists with essential knowledge and tools to navigate the complexities of the music industry effectively.
The YouTube Music platform is now accessible in several African countries, including Ghana, Kenya, Senegal, Zimbabwe, Tanzania, Uganda, Libya, and Morocco. TuneCore’s new education hub offers a wealth of resources designed to prepare artists for every stage of their music release journey. From pre-release strategies to activities on release day and post-release follow-ups, the hub provides comprehensive guidance to ensure artists can maximize their impact.
Key features of the hub include optimization techniques that help artists enhance their performance on the platform. Musicians will learn how to leverage YouTube Shorts, interpret analytics, and build an Optimal Audience Connection (OAC) to effectively grow their fanbase. These resources are crucial for artists looking to expand their reach and engage with listeners in meaningful ways.
This initiative aligns with TuneCore’s ongoing commitment to support artists in their creative endeavors. TuneCore CEO Andreea Gleeson emphasizes that the education hub is part of the company’s mission to help artists create better music and thrive in a more equitable music industry. This follows the recent introduction of TuneCore Mastering, an AI-powered tool launched in June, which further enhances the resources available to artists.
The latest TuneCore Accelerator Report, released earlier this month, reveals a remarkable 91% increase in streaming growth in West and East Africa. With over 3 billion track discoveries and nearly 10 billion new streams recorded in the first half of 2024, the report highlights the success of more than 250,000 independent artists who have joined the accelerator program, with around 85,000 tracks selected for audience-development initiatives.
In addition to TuneCore’s efforts, YouTube is also rolling out exciting updates to enhance user experience. These include a new mini-player for Android and iOS that allows users to resize and reposition videos, a Sleep Timer feature, and a slider for fine-tuning playback speed. Users can now create custom thumbnails for playlists, collaborate with friends on playlist creation, and participate in voting for video rankings. New badges will also reward users for achieving milestones on the platform, further enriching the community experience.
With these initiatives, TuneCore and YouTube Music are paving the way for independent artists to thrive in the digital age, providing them with the tools and knowledge necessary to succeed in a competitive landscape.
